What is your company about? You want colors that represent your business’s “personality.” Is your company playful? Serious? Eco-friendy? Edgy? Whatever it is that makes your business unique, the right colors can showcase it.

And we all know those first impressions last.Ĭolor plays into a brand identity.

Colors send an immediate message to your customers about your business even before they read one product description or review. In a 2015 study, it was found that yellow and red hues increased heart rates in the participants.Ĭolor is an essential tool for artists and designers, but choosing the right color scheme for branding a business is also crucial in marketing. Even more, color can trigger physiological responses in humans. It not only communicates ideas and information, but it has the ability to influence emotions and alter thinking.

“ I found I could say things with color and shapes that I couldn’t say any other way.” –Georgia O’KeefeĪsk any artist and they will tell you that the influence of color cannot be overstated. “ One can speak poetry just by arranging colors well.” –Vincent van Gogh

Spotify blend color meaning